BTL Officer
Wave Mobile Money
Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across six countries and are growing fast.
Our goal is to make Africa the first cashless continent and that's where you come in...
How you'll help us achieve it
Wave is now the largest financial institution in Senegal, with over 7 million users. And, we're still in the early days of our product roadmap and potential impact on people's everyday lives.
We're hiring a creative, resourceful BTL officer with experience coordinating large-scale below-the-line marketing strategies. Reporting to the Marketing Manager, you'll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding, and maintain desirable user growth and agent activation rates.
In this role, you'll;
- Manage day-to-day logistics of marketing operations, such as roadshows, stands, and events in the assigned region.
- Prepare supporting materials, event promotional merchandise, and other BTL activities.
- Recommend sources (new channels, partnerships, alliances through networking, and influencers) for the growth of our users.
- Help to create and develop new BTL activations.
- Improve our POS's visual standards, per the company's brand guidelines.
- Track the progress and quality of our agent network visibility and branding by collaborating with our branding partners, field sales, and agent network management team.
- Receive stock of marketing supplies and materials from our vendors and suppliers, and organize appropriate dispatching; track inventory of all stock and organize orders to avoid stock-outs
Key details
- Location: You'll work from our office in Bamako, with frequent travel or temporary relocation to field locations within Mali.
- You must have work authorization in Mali.
- Contract type: 6 months fixed-term contract.
- Our salaries are competitive and calculated using a transparent formula.
- We offer generous health insurance for yourself and your dependents.
- We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.
- Airtime reimbursement.
- Free food and a beautiful office space.
Requirements
- Fluent in French and Bambara.
- English is a plus as this role may interact regularly with non-French speakers.
- At least 2 years of relevant work experience at a marketing agency, telecom, payment service provider, FMCG or financial institution.
- At least 4 years of relevant work experience specifically managing field teams or user acquisition teams based in the field.
- At least 2 year's experience designing strategies for user acquisition for a telecom, payment service provider, FMCG, or financial institution.
- At least 2 year's experience managing large teams (50+ people).
You might be a good fit if you
- Have successfully executed marketing operations and events.
- Love to be in the field, and does not mind doing some handy work.
- Are diplomatic and have excellent communication skills.
- Are detail-oriented and seek to achieve excellence in everything you do.
- Enjoy owning projects - you're autonomous yet know when to escalate problems.
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
- Adjust quickly to changing priorities and conditions.
- Think about culture and process from the users' perspective.
Our team
- We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, and Uganda, plus remote team members spread across the world.
- We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
- We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
- We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
- We are on Y Combinator's top companies by revenue.
How to apply
Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.