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Senior Associate, Email Marketing

Vox Media

Vox Media

Marketing & Communications
New York, USA
Posted on Thursday, June 27, 2024

WHO WE ARE

Vox Media’s Revenue organization handles advertising and marketing partnerships with brands and agencies, as well as lines of business in consumer revenue and commerce across the organization.

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

As a critical member of the Consumer Revenue department, you’ll manage our essential email communications to non-subscribers and subscribers of New York Magazine. You will be responsible for audience engagement, and driving conversions to New York subscriptions through email. This position reports to the Senior Manager, Lifecycle and Retention Marketing and will develop and execute on lifecycle strategies.

You will work closely with the Growth, Design, Newsletter, Product/Dev, and Analytics teams to optimize email campaigns, analyze performance, increase understanding of audiences and manage the email calendar. Candidates should have experience in A/B testing, staging and deployment, and managing and refining automated campaigns.

E-commerce is always looking for top talent and we want to connect with candidates throughout the year. The current job post is an evergreen position and not an active position. The E-Commerce team is using this post as a way to source and field top candidates.

WHAT YOU’LL DO

  • Leading the end-to-end management of our subscription email program, you will use audience insights and data to develop high impact email marketing campaigns to drive user acquisition, engagement, and subscriber retention.
  • Support customer retention journeys, including our renewal, billing, and transactional messaging moments. You will monitor the learnings of our campaigns that inform stronger tactics for retaining subscribers during their most vulnerable periods.
  • Support acquisition campaign moments such as editorial launches of new content packages, seasonal sales, and ongoing direct response efforts.
  • Partner with cross-functional teams to create compelling email content and designs that aligns with the brand and marketing objectives. Your email campaign plans will establish messaging, targeting, testing, and performance measurement needs.
  • QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation.
  • A/B test email content, designs, and subject lines to continually improve campaign performance and identify best practices.
  • Monitor, track, and report on all marketing campaign performance (open rates, CTR, subscription conversions, opt out rates, etc.) You will provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  • Maintain list health and integration with other vendors.
  • Partner with Newsletter, Product, Analytics, and CX teams to gather and distill feedback on pain points, errors, and improvements to our journeys on a regular basis.

WHO YOU ARE

  • 3+ years of experience managing manual and automated email campaigns, user segmentation, marketing calendars, and testing schedules.
  • Bachelor degree preferred, preferably in marketing or related field.
  • Proven experience using Sailthru (or another email service platform) and knowledge of email best practices, CAN-SPAM, GDPR, and CCPA.
  • Strong understanding of email marketing best practices, including segmentation, personalization, automated drip sequences, triggered emails, and automation.
  • Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics) and the ability to leverage data for insights and action.
  • Exceptional written and verbal communication skills, and ease communicating across teams and different levels within a large organization
  • Strong organizational and project management skills and detail oriented.
  • Ability to work, coordinate, and build relationships with multiple stakeholders
  • Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva is a plus.
  • Basic knowledge of HTML/CSS specifically as it pertains to coding email templates is a plus.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU’LL WORK

This job is located in New York and and we require employees in office 3 days per week.

WHY VOX MEDIA?

WHAT WE OFFER

This is an Evergreen position.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range
$80,000$85,000 USD