CAFE Digital Engagement and Subscription Manager
CAFE is looking for a Digital Engagement and Subscriptions Manager. This role will lead development, implementation, and continual testing of cross-platform strategies to expand and engage our audience and CAFE community, with a focus on growing and retaining members of CAFE Insider, CAFE’s membership program which offers exclusive audio and written content. This includes: enhancing CAFE’s website and social media presence, increasing subscribers to CAFE’s free newsletters, and growing the paid CAFE Insider membership.
WHO WE ARE
Vox Media Studios is one of the leading independent studios producing premium non-fiction and scripted programming for television, OTT, podcasts, films, and brand partners. Vox Media Studios is an Emmy-nominated full-service production studio that works both independently and in partnership with Vox Media’s category-leading editorial networks to extend the company’s storytelling capabilities to the most relevant modern platforms including Netflix, Hulu, Apple TV+, YouTube Originals, HBO, and CNN. Vox Media Studios is also home to the award-winning Vox Media Podcast Network and the Academy Award winning storytelling powerhouse, Epic.
Vox Media Studios is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.
As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.
WHAT YOU’LL DO
Subscription Growth and Retention:
- Innovate and test strategies to increase and retain subscribers to both free newsletters and the CAFE Insider membership
- Lead discussions to continually evaluate CAFE Insider offerings based on audience feedback and industry best practices
- Stay up-to-date with industry trends around memberships and subscriptions to understand emerging opportunities for growth and innovation
Newsletter & Social Media Production:
- Draft, design, build, and manage CAFE’s free and paid newsletters and marketing emails
- Develop and produce engaging copy and content for CAFE’s social media channels to drive community engagement, in collaboration with editorial teams
- Provide regular recommendations and optimizations for improving the website experience for listeners and subscribers
- Evolve CAFE’s website in collaboration with the audience and product teams, with a special focus on driving newsletter and subscription sign-ups
Audience and Community Engagement:
- Optimize our social strategy across Facebook, Instagram, and other channels to develop stronger relationships and loyalty among our fans
- Cultivate CAFE’s listener community by developing and executing new community engagement opportunities
- Work closely with editorial, marketing, product, and business teams to align audience and membership growth strategies and tactics
- Lead coordinated and efficient strategy execution, leveraging insights from teams across Vox Media
Metrics & Analysis:
- Track and analyze key metrics, prepare regular KPI reports, and identify trends and opportunities across the website, social media channels, podcasts, and e-mails
- Use data insights to refine tactics and enhance audience and subscriber growth, engagement,retention, and winback
WHO YOU ARE
- Proven experience in using integrated channel mix to drive organic growth, engagement, and retention.
- A deep understanding of customer journeys.
- Experience using digital engagement metrics to drive decisions and future digital strategy.
- A passion for our mission of better informing the public about important national and international issues
- Has a true “test and learn” mindset.
- Has experience with email marketing and website content management tools likeMailchimp, and WordPress.
If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.
WHERE YOU’LL WORK
This job is remote.
WHY VOX MEDIA?
WHAT WE OFFER
This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.
OUR DEI+ COMMITMENT
Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.
Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (email@example.com).
WHAT COMES NEXT
Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.
The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.