Tradeshow and Event Marketing Manager
Verkada
Who We Are
Tradeshow and Event Marketing Manager
Verkada, the startup reinventing physical security through AI and the Cloud, is on the lookout for a dynamic North American Tradeshow and Event Manager. In this role, you will take the lead in selecting, scoping, planning, and executing our pre, post, and during-event presence at various trade shows across the country. As a vital member of the Americas field marketing team, we're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully orchestrating large-scale, complex, in-person, hybrid, and virtual events.
Roles / Responsibilities
In this pivotal role, you'll be at the forefront of leading and executing major quarterly events across North America. On a day-to-day basis, you will:
- Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals. This includes ongoing identification, evaluation, and selection of relevant industry events based on consistent criteria you will develop.
- Collaborate with your field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
- Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement with the Americas Acquisition (Demand Gen) Team.
- Manage all aspects of these events, including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and the many engaging event experiences, including on-site and co-located mini-events, meeting opportunities, and extensions.
- Track follow-up, collaborating with the Acquisition and sales teams to measure results with goals and evaluate future participation, areas of improvement, and alternatives.
Qualifications
- 5+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows, ideally within high technology.
- A history of managing calendars for events with multiple running simultaneously.
- Strong event management, project management, budget management, and reporting experience including using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience negotiating with and managing external suppliers, agencies and venues and coordinating a wide range of services, including space allocation, traditional and digital signage, attendee flows, security, food & beverage, temp staff sourcing and management, transportation, giveaways, etc.
- The ability to frequently travel nationally and internationally, including weekends (some holidays) and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.
- Demonstrable experience creating creative, unexpected, and successful event and / or campaign experiences.
- Bachelor's Degree or equivalent of 4+ additional years of work experience.
- Ability to travel up to 35%.
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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