Why this role?

As a Marketing Operations Specialist, you will focus on the technical and operational success of our marketing technology ecosystem, with a significant emphasis on Marketo Engage. You will be part of the team responsible for the health, optimization, and integration of our marketing platforms to support lead management, reporting, and campaign execution.

What you'll do:

• Creating and managing complex Marketo programs and enabling Marketing to expand on ongoing efforts through templatizing programs where possible.

• Auditing and updating legacy logic, old programs, landing pages, forms, smart lists, and segmentations.

• Create, enhance, and enforce governance within Marketo in collaboration with other Marketing Operations and Marketing colleagues.

• Assist in the evaluation, implementation, and maintenance of other critical marketing technology tools (e.g., intent data, attribution software, ABM platforms).

• Develop and document robust, scalable processes for campaign deployment, lead routing, and operational programs

• Collaborate cross departmentally, including; Marketing, Business Intelligence, Salesforce Administration, and Engineering, to ensure proper tracking and data structure is in place to enable accurate reporting.

• Create documentation and provide technical training to marketing team members on best practices for using Marketo and other platforms.

What you'll bring:

• 2+ years of hands-on experience as a Marketo Administrator or Power User.

• Demonstrated expertise in Marketo Engage.

• Strong understanding of CRM (ideally Salesforce) integration and data synchronization principles.

• Proficiency in database management, data hygiene best practices, and segmentation logic.

It'd be awesome if you also have...

• A Marketo Certified Expert (MCE) certification

• Experience with other MarTech platforms (e.g., Drift, Clearbit, Salesloft, Tableau).

• Experience with Segment, Workato, Zapier, and Snowflake.

• Experience in a B2B SaaS environment.

• A solid grasp of HTML/CSS and/or Javascript for troubleshooting, form customization, and minor adjustments within email and landing page templates.

#LI-TF1

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development

- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers

- Health benefits, employee assistance plans, and annual wellness allowance

- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances