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Senior Director, Growth

Resident

Resident

Sales & Business Development
United States · Remote
Posted on Wednesday, May 15, 2024

Resident is an industry-leader in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016 (with over 1 million happy sleepers and counting), we have also launched the Dreamcloud, Awara and Level Sleep brands to cater to a variety of sleep preferences. Our mission is simple, we strive to make inspiring products people love coming home to (and to help everyone afford a great night's sleep)!

Our company is built around continuously improving our ability to introduce new customers to our products, and wow them with exceptional experiences through the shopping and post purchase journey. We love to use data and metrics to drive our decisions, while keeping in mind that customers don’t speak in numbers, and that each one should be treated as a member of our family.

Oh, and by the way - we’ve been doing the “remote work thing” since the day we started. So you can expect a hard working team of people that understands how to create meaningful connections and get great work done virtually - it’s in our nature!

**This is a Remote position. To be considered for this role candidates must reside in and be authorized to work in the United States. **

About the Role:

This role is responsible for driving bottom-line growth, utilizing a diverse mix of growth marketing, CRM, product, and growth levers both conventionally and in new novel ways. The ideal candidate has proven experience owning end-to-end growth in eCommerce (or similar). You will be a natural and strong leader who can remain calm through all sorts of challenges. You will display confidence in the business of ‘getting things done’ with an energetic and positive outlook to challenge the norm to be the best at what we do. You will lead the delivery of excellence though collaboratively working with your colleagues across the business (Product, Marketing, Designers, Copywriters, Engineers) ensuring that exceptional results are maintained and smashed.

What You’ll Be Doing:

  • Developing a multi-channel growth strategy that drives brand awareness, consideration, conversion and retention.
  • Balance marketing tactics to surpass growth goals in terms of SOV, conversion rate, AOV, LTV, revenue per session, referral revenue etc.
  • Create and test new growth strategies and channels to fuel net new customer acquisition.
  • Partner with the Data team to create an analytics framework that enables a comprehensive view of all marketing activities and their impact on brand awareness, customer acquisition and customer retention.
  • Manage a continual testing framework to make informed marketing decisions including A/B testing and incrementality testing.
  • Pivot between contributing to high-level decisions and understanding the low-level implications of those discussions.
  • Being as hands on keyboard as necessary with respect to native platform UI’s, writing ads and scripts and building analysis dashboards.
  • Create and empower a collaborative, growth-centric culture across the team and company.
  • Work closely with a variety of in-house creative teams, external agencies and individual contractors to drive growth through creative optimization and operations.
  • Ownership and management of marketing and product budget
  • Forecasting, planning and reporting responsibility for all marketing, coordinating with all stakeholders (product, marketing, operations, CS)
  • Model our values: Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum

Skills/Qualifications:

  • 10+ years of relevant growth marketing experience in an ecommerce B2C setting.
  • Deep, hands-on experience with all paid performance marketing channels (SEM, Paid Social, Affiliates, etc.), being aware of new developments, capabilities, and industry approaches.
  • Experience with large SKU catalog, multi product furniture ecommerce brands a plus.
  • Can fluently speak marketing, product, and growth.
  • Has owned all funnel metrics and key business metrics for an entire brand.
  • Strong analytical background in performance marketing having built marketing dashboards hands on.
  • Experience using research insights and behavioral data to deliver competitive benchmark results vs industry.
  • A self-starter who is proactive and dedicated to getting results.
  • You like to wear “multiple hats.”
  • You believe that no problem is too small, just as comfortable coming up with a plan as you are executing it.
  • Experience and/or comfortable working in a global matrix structured environment where collaboration and communication is key.
  • Strong organization and project management abilities
  • Experience with managing large marketing budgets.
  • Proven ability to execute in a fast-paced environment.
  • Experience hiring, managing, and developing a high performing team.

What We Offer (subject to eligibility requirements):

  • Remote-first workplace (since 2016!)
  • Competitive salary
  • Annual bonus potential
  • Health, Vision & Dental Insurance
  • HSA company contributions
  • 401K with company match component
  • “Take what you need” PTO.
  • Wellness benefits
  • Online learning resources & trainings
  • WFH office and cell phone/internet stipend
  • A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $165,000-$200,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com.

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

#LI-REMOTE

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