OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Job Summary:

The Senior Demand Generation Manager leads OpenGov’s Marketing team within our Pune hub, serving as the primary site leader responsible for performance, operational execution, and cross-functional coordination. The role owns strategy and execution for lifecycle, cross-sell, and upsell programs and is accountable for delivering expansion pipeline through multi-channel marketing. This leader works closely with Marketing Operations, Product Marketing, and U.S.-based teams while maintaining hands-on ownership of campaign development and optimization to drive customer adoption and revenue growth.

Responsibilities:

Lead the Pune Marketing Team

• Oversee day-to-day planning, execution, and performance for the Pune-based marketing team.

• Establish processes and operating rhythms that support consistent and timely program delivery.

• Align with U.S.-based leaders on priorities, insights, and pipeline goals.

• Support team development through coaching and clear expectations.

Drive Lifecycle, Cross-Sell, and Upsell Growth

• Build and manage lifecycle programs that increase adoption, retention, cross-sell, and upsell.

• Develop segmented nurture journeys and expansion plays informed by customer behavior and product insights

• Track funnel and pipeline metrics and refine programs based on performance.

• Act as a lifecycle marketing resource for cross-functional partners.

Execute Integrated Multi-Channel Campaigns

• Design and run campaigns across email, paid media, webinars, in-app, social, and syndication channels.

• Create and manage campaign assets such as emails, landing pages, guides, and webinar materials.

• Support ABM and customer marketing with targeted programs for priority segments.

• Use AI tools to improve content development, personalization, and testing.

Strengthen Cross-Functional Collaboration

• Partner with Product Marketing, Sales, Customer Success, and Marketing Operations for coordinated planning and execution.

• Translate product updates and customer insights into lifecycle and expansion campaigns.

• Contribute to cross-functional strategy by identifying opportunities and sharing insights.

• Represent the Pune marketing team in global discussions to ensure alignment.

Requirements and Preferred Experience:

• 8–10 years of B2B or SaaS marketing experience in lifecycle, demand generation, or customer growth programs.

• 3–5 years leading marketers and managing cross-functional work.

• Experience delivering programs across multiple products or product lines.

• Proven ability to run multi-channel lifecycle and expansion programs that generate pipeline.

• Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce); experience with ABM and AI tools is a plus.

• Ability to analyze data, segment audiences, test programs, and adjust based on insights.

• Strong written communication skills and experience developing or reviewing campaign content.

• Effective project management skills and experience working across teams and time zones.

• Experience with public sector or government marketing is helpful but not required.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.