Sr. Product Marketing Manager, Marketing Platform
Transform the communications world!
We’re proud (and excited!) to be transforming the global communications landscape through next-generation CRM for Marketing, Sales and Payments.
What’s my job title? Senior Product Marketing Manager, Marketing Platform
Where in the world? You can work remotely from anywhere in Europe, the UK or USA East Coast
Working hours? For this role, you will operate within the Central European Time (CET)
What language(s) are required? Fluency in English
Note: This role is an individual contributor role. As such, this person should have a go-getter mentality and be ready and willing to “get their wings dirty” when they join.
The Product Marketing team is responsible for developing Bird’s go-to-market strategy. We shape Bird’s market view and assess how we will win. We then turn the strategy into repeatable sales and marketing programs to attract and expand customers.
As a Sr. Product Marketing Manager, you work on executing our marketing platform’s go-to market. Core to the work will be developing narratives explaining how businesses can grow more efficiently through personalized interactions on Email, SMS, and WhatsApp. You’ll translate these narratives to sales enablement, content, campaigns, and executive talk tracks for (online) events. This work will be the lifeblood of our global Sales and Marketing programs.
You will work closely with our product leaders as well as our sales leaders to bring the use cases and insights of our customers to life while working on a new, fast-growing part of the business where you’ll have a big impact every day
What You’ll Do
Shape our view of the market and assess how we win by evaluating customer insights, market requirements, and competitor intelligence.
Develop messaging and positioning for B2C marketers
Creating repeatability across countries and verticals by developing playbooks to land and expand accounts through sales and marketing.
Develop compelling audience-specific stories and content (videos, blogs, customer success stories, whitepapers, presentations, demos, how-to guides, etc.), to be used on the web, at live events, and in other channels.
Work closely with customer-facing teams (sales, solution engineering, CX, partnerships, demand generation) to execute playbooks and drive adoption and expansion.
What You’ll Bring
7+ years of relevant work experience in product marketing. Ideally in a fast-growing B2B SaaS environment.
5+ years demonstrated track record in crafting positioning and marketing content. Experience in marketing automation, MarTech, or marketing platforms is a significant plus.
You have demonstrated ability in launching and growing innovative technology products.
Comfortable with wide-scope initiatives, adept at navigating between strategy and execution.
Preferred background (these are all a plus): MBA/STEM or experience working in B2B tech for engineering, marketing and e-commerce teams.
After you apply, you will hear back from us within a few days. If there’s a fit, the full process is as follows:
↳ [30 mins] Recruiter Screen
↳ [45 mins] Hiring Manager Interview
↳ Take home written assignment
↳ Team Interviews
[45 mins] Writing skills
[45 mins] Stakeholder Management
[45 mins] Product
↳ [30 mins] Executive interview
What You’ll Gain
All Remote environment
Opportunity to work abroad according to our internal policies
Flexible working arrangements
Home office set-up budget
State-of-the-art work gear
Contribution towards your utility costs
The occasional company-wide and team events
Learn from hundreds of the best minds in the business
Collaborate with diverse colleagues Our amazing team works in close to 40 different locations with almost 50+ nationalities across the board!
Life at Bird
We call ourselves Birds! We work fast, grow fast, build fast and focus on impact. We’re go-getters, industry leaders and roll-up-your-sleeves-and-make-it-happen kind of people. We’re smart, fast, and hungry. Our potential for growth is limitless.
Ready To Fly?
Our cloud communications solutions make it possible for over 30,000 businesses to instantly connect with billions of devices worldwide, allowing them to speak with their customers in the same ways they talk to their friends.
Wherever and however you do your best work - we’ve got you covered!
We're proud to be an All Remote company nested in flexibility. Our unique and united culture is rooted in our team: a diverse flock of over 550+ Birds who represent 50+ nationalities and counting.
Bird is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.
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