Global Web Manager
United Kingdom
In this role, you will be the ultimate gatekeeper and strategist for our international web ecosystem (powered by WordPress). You will sit at the intersection of marketing, technology, and regional operations - ensuring our web presence is secure, compliant, lightning-fast, and highly optimized for conversions across multiple countries and languages.
Key Responsibilities:
Building web development strategy and functional for international and local customers, including onboarding web development and engineering teams.
Coordinating with regional teams to ensure local sites are culturally relevant and reflect the markets of the in-country teams.
Managing site speed, mobile responsiveness, XML sitemaps, and crawl errors to ensure the site ranks high on search engines.
Conducting keyword research and working with content teams to ensure the website is optimized for competitive search terms.
Ensuring that every local instance of the site adheres to the core brand guidelines and messaging.
Managing the architecture that connects the International site to local subsidiaries, ensuring updates sync across the entire ecosystem.
Analyzing how users navigate the site and removing "friction points" that cause potential leads to drop off.
Serving as the "Super Admin" for the WordPress CMS, managing user permissions and plugin/theme updates.
Acting as the gatekeeper for all new site content to ensure it is formatted correctly, tagged for SEO, and tracking-enabled.
Proactively identifying broken links, 404 errors, and display issues across different browsers and devices.
Creating monthly dashboards for leadership that track traffic, lead sources, and "assisted conversions" (how the web influenced sales).
Ensuring the website "talks" correctly to the CRM (e.g., HubSpot, Salesforce) so that no leads are lost in the transfer.
Working with Lyra Tech and Compliance to ensure SSL certificates are active and the site is protected against DDoS attacks or hacking.
Ensuring all sites remain compliant with evolving global laws such as GDPR, CCPA, and Cookie Consent regulations.
Maintaining WCAG compliance so the site is usable for people with disabilities, reducing legal liability.
Requirements:
6+ years of experience managing complex, multi-regional or multi-lingual websites (B2B or global B2C enterprise experience preferred).
Deep, hands-on experience as a WordPress Administrator (understanding plugin ecosystems, multisite architecture, and user governance).
Proven experience in implementing SEO/GEO tools.
Strong understanding of web-to-CRM integrations (specifically Salesforce).
Strong grasp of front-end fundamentals (HTML, CSS) and how they impact site speed, Core Web Vitals, and responsive design.
Solid working knowledge of global data privacy laws (GDPR/CCPA) and web accessibility standards (WCAG).
Exceptional communication skills with a proven ability to collaborate with multiple stakeholders.
Data-driven approach to troubleshooting, user behavior analysis, and executive reporting.
A meticulous eye for QA, formatting, and technical errors.
Experience & Technical Skills
Why Lyra?
● 28 days annual leave, plus bank holidays
● Private medical insurance
● Discretionary bonus scheme
● Group life assurance - up to 10x annual salary
● Critical health insurance - 2x Annual salary lump sum paid out, in accordance with illness.
● Access to 24/7 Employee Assistance Programme