Sales Executive, Strategic (Midwest)
Lyra Health
Sales & Business Development
Colorado, USA
USD 125k-171,875 / year + Equity
Posted on Feb 24, 2026
About the Role:
Lyra Health is looking for a dynamic, disciplined, and high-performing Partnerships Director (Sales Executive) to drive growth and close new business within our Strategic segment (employers with 5,000 to 30,000 employees) across the Midwest region.
In this role, you will oversee all sales aspects of your territory, including prospecting, strategy, and contract negotiation, managing complex multi-stakeholder sales cycles. You are organized and adept at using multiple sales tools and platforms, a master of leading meetings and presentations, an expert at closing deals, and driven by the desire to solve meaningful behavioral health challenges for employers. This role is ideal for a sales professional who thrives in a fast-paced environment and possesses a deep understanding of the Midwest benefits landscape.
This role is remote but requires you to be located in one of the following states: WY, CO, ND, SD, NE, KS, MN, WI, IA, MO, IL, IN, MI, or OH.
Responsibilities
- Territory Ownership: Act as the "CEO" of your territory, identifying high-potential prospects and maintaining a robust, healthy sales pipeline.
- Full-Cycle Ownership: Manage the end-to-end sales process from cold outreach and initial discovery to deal advancement and contract negotiation.
- Strategic Networking: Execute high-volume, multi-channel prospecting strategies to build relationships and engage key decision-makers (VPs of HR, Benefits Directors) and Benefits Consultants.
- Consultative Value-Selling: Conduct deep discovery to understand your client’s challenges and pain points to tailor solutions that demonstrate clear ROI and clinical value.
- Midwest Presence: Travel as needed (up to 40-50%) within the territory to lead in-person presentations, attend regional conferences, and build local broker relationships.
- Forecasting Accuracy: Maintain accurate records in Salesforce and provide leadership with accurate sales forecasts.
Qualifications
- Experience: 7+ years of successful B2B sales experience (Sales Executive), preferably within benefits, health-tech, or SaaS.
- Sales Track Record: Proven history of exceeding annual quotas with complex sales cycles (6-12 months long).
- Communication: Exceptional interpersonal, collaboration, and negotiation skills; the ability to simplify complex behavioral health concepts for diverse audiences (HR, Finance, and C-Suite).
- Time & Priority Management: Highly organized with the ability to manage multiple complex sales cycles at the same time.
- Resilience: A "bias for action"; you quickly recover from setbacks and modify strategies to fit changing market circumstances.
Preferred Qualifications
- Sales Methodology: Formal sales training (e.g., Sandler, MEDDIC, Challenger, etc.).
- Technical Proficiency: Have used Salesforce and modern sales engagement tools (e.g., Outreach, Gong, LinkedIn Sales Navigator).
125000 - 171875 USD a year
As a full-time Sales Executive, Strategic (Midwest), you will be employed by Lyra Health, Inc. The anticipated annual base salary for this full-time position is $125,000 to $171,875. The base salary is determined by role and level, and the base salary will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for commission payments.
Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:
-Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
-Lyra for Lyrians; coaching and therapy services
-Equity in the company through discretionary restricted stock units
-Competitive time off with pay policies including vacation, sick days, and company holidays
-Paid parental leave
-401K retirement benefits
-Monthly tech allowance
-We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!
We can’t wait to meet you.