Sr. GTM Enablement Specialist
Lyra Health
United States
Posted on Oct 12, 2024
About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role
We are seeking a creative revenue-focused thinker with a proven track-record for strong execution to join our GTM Enablement team as a Sr. GTM Enablement Specialist. This role will be responsible for the strategic management as well as the day-to-day optimization of our enablement platforms, content excellence, and comprehensive Go-To-Market enablement support. This role will be responsible for improving seller and account manager performance and readiness through learning & field content creation, facilitation and cross-functional partnership.
The ideal candidate will have a mix of technical expertise with enablement tools, a deep understanding of GTM strategy, sales/renewal processes, methodologies, and the ability to facilitate engaging enablement experiences through async and live channels. This person will be a key partner for GTM teams to execute more effectively by ensuring they have access to the right content, training, and resources to drive revenue.
You'll report to the Manager of GTM Enablement and partner internally with the extended GTM Enablement team and other departments invested in GTM success.
Responsibilities:
- Design and execute a comprehensive content excellence strategy which includes optimizing Highspot, Confluence, WorkRamp and other Tech Stack tools for a seamless GTM user experience to drive effectiveness
- Regularly audit our tools, learning programs, and resources to ensure that all GTM Enablement content aligns with the most current messaging and competitive insights
- Using the analytics from both our learning programs and tech-stack to measure the effectiveness of our enablement programs and success of our content management strategy and provide insights and recommendations to optimize Enablement programs that drive revenue acceleration
- Partner with our GTM Enablement Managers to assess training needs and to execute the creation of tailored enablement programs
- Facilitate and create both onboarding and everboarding (upskilling) training to the GTM team
- Support the development and maintenance of GTM playbooks, foundational skill building, and other programs to ensure market-facing employees can effectively articulate Lyra’s value
- Assist in the design and delivery of annual kickoffs, and enablement sessions to reinforce key GTM strategies, product launches, and competitive positioning.
Qualifications:
- 3+ years of experience in an enablement, Sales, Customer Success or similar role.
- Proven experience managing platforms like Highspot, Confluence, or Workramp.
- Strong organizational skills with attention to detail.
- Excellent communication skills for cross-functional collaboration.
- Ability to manage multiple priorities in a fast-paced environment.
- Familiarity with sales and customer success sales motions
- Proactive mindset that seeks to solve problems creatively
"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."