Senior Analyst, Digital Marketing
Justanswer
About Us
JustAnswer is the leading AI + Human professional services platform, on a mission to revolutionize how people access expert help. Since 2003, we’ve connected millions of customers across 196 countries with verified professionals in real time—anytime, anywhere. With a powerful combination of human expertise and cutting-edge AI, we’re transforming the future of professional services.
Rooted in boldness, humility, and innovation, we take a data-driven approach to solving complex problems and continuously improving through Lean principles.
About the Role
We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.
What You’ll Do
- Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
- Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
- Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
- Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
- Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
- Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
- Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.
What We’re Looking For
- Analytical Expertise: 5+ years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations.
- BI & Visualization Skills: 3+ years of experience with tools like Power BI, Looker Studio, Google Analytics, or similar platforms; strong skills in dashboard creation and automated reporting.
- AI & Automation: Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
- Digital Marketing Knowledge: Solid understanding of Google Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS.
- Statistical Rigor: Strong foundation in A/B testing, experimental design, and statistical validation.
- Communication Skills: Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.
Why Join Our Team
At JustAnswer, we blend the best of AI and human expertise to make a real impact. Our mission-driven culture values bold ideas, continuous learning, and global collaboration. We offer a flexible, remote-first environment with equitable rewards, career growth opportunities, and a supportive community where your contributions truly matter. Join us and be part of something bigger, helping people, one answer at a time.
Our JustAnswer Promise
We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.
• Data driven: Data decides, not egos
• Courageous: We take risks and challenge the status quo
• Innovative: We're constantly learning, creating, and adapting
• Lean: We focus on customers, using lean testing to learn how to serve them best
• Humble: Past success is not a guarantee of future success
If these things matter to you, come join the team here at JustAnswer!
Our Commitment to an Inclusive Workplace
We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. JustAnswer is committed to an inclusive workplace. JustAnswer is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
AI Disclosure & Informed Consent
Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.
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