Principal Product Marketing Manager
Instabase
At Instabase, we're passionate about democratizing access to cutting-edge AI innovation to enable any organization to solve previously unsolvable unstructured data problems in their industry. With customers representing some of the largest and most complex organizations in the world, and investors like Greylock, Andreessen Horowitz, and Index Ventures, our market opportunity is near infinite.
Instabase offers a consumption-based pricing model where customers can pay only for what they use, aligning directly with the value our products deliver. It empowers our clients to explore our AI Hub platform features extensively, enabling them to uncover crucial business insights. This customer-centric model allows Instabase to glean insights from diverse use cases and behaviors, ensuring we deliver top-tier solutions that provide unmatched advantages for everyday business operations.
With offices in San Francisco, New York, London and Bengaluru, Instabase is a truly global company. We are people-first, and we've built a fearlessly experimental, endlessly curious, customer obsessed team who work together and help organizations around the world turn their unstructured data into insights instantly.
The Product Marketing team at Instabase is dedicated to crafting and delivering a compelling narrative to our market, showcasing the value and innovation behind our platform. We’re searching for a driven Sr./Principal Product Marketing Manager to lead the charge in defining our market positioning and strategically launching products. This role is pivotal in partnering with Product and Go-To-Market teams to build awareness and drive demand for Instabase AI Hub.
As a Principal Product Marketing Manager, you will be instrumental in driving the strategic narrative for Instabase AI Hub. By aligning closely with customer needs, use cases, our product roadmap, and key market trends, you’ll help shape our market perception and amplify the value of our platform. This role involves leading high-impact product launches, defining the central themes for demand programs, and creating influential marketing content that resonates across customer, partner, press, and analyst channels.
What you’ll do:
- Define and execute the strategic narrative for Instabase AI Hub, working closely with Product and GTM teams to ensure cohesive messaging.
- Develop and deliver impactful marketing assets such as blogs, whitepapers, presentations, demos, and customer stories that drive engagement and conversion.
- Partner with the growth and product teams to enhance our product-led motion, ensuring seamless customer nurturing and conversion.
- Drive successful cross-functional product launches and align themes with demand programs to maximize impact.
- Establish a feedback loop with the product team by integrating insights from customers, market trends, and competitive analysis to shape product direction.
About you:
- 7-10 years of product marketing experience, with a strong background in marketing SaaS solutions to enterprise customers.
- Proven experience partnering with product teams to craft strategic narratives, positioning, and go-to-market launches.
- Exceptional content creation skills, with the ability to develop positioning and content tailored for both marketing campaigns and field teams.
- A strategic thinker with a hands-on approach; you excel at seeing the big picture while effectively managing details and delivering quickly.
- Strong team player who thrives in cross-functional environments, adept at managing complex projects, and mentoring junior team members.
Instabase is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.