About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About Role:

The Senior Manager, Email Growth Manager has end-to-end ownership of the Lifecycle program at Ethos. They are responsible for the overall strategy, growth, delivery, and execution of Ethos’ multi-channel lifecycle campaigns. The ideal candidate is a thought partner for the innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness. You will also play a role in ensuring our lifecycle capabilities continuously evolve to meet the business's and our customers' ongoing needs. This technical role requires a blend of hands-on execution and longer-term, strategic planning.

Key Performance Indicators:

• The Northstar metric for the Lifecycle program is the marginal contribution to total revenue and the quarter-over-quarter growth of absolute revenue.

Responsibilities of the Senior Manager, Email Growth:

• Accelerating operational efficiency by reducing the average time it takes to develop and send new communications. This includes streamlining processes, optimizing resources, and implementing effective communication workflows.
• Launching new campaign experiments that increase engagement and conversions, driving overall growth in revenue from Lifecycle.
• Ensuring the efficacy of the lifecycle program by monitoring and improving key metrics related to deliverability, IP reputation, and engagement of messages. This involves maintaining a high rate of successful message delivery, managing and enhancing the reputation of IP addresses used for communication, and driving engagement with the target audience.

Key initiatives include:

• Responsible for end-to-end email and SMS campaign management from strategy all the way down to deployment and reporting
• Develop and execute lifecycle marketing campaigns that drive growth, engagement, and high LTV
• Develop a culture of constant test & learn and measurement
• Work with cross-functional teams to ensure the success of lifecycle marketing campaigns
• Develop a roadmap for testing activation and retention strategies, with a specific focus on increasing activations and reducing churn
• Analyze and refine key audience segments to identify opportunities for increased engagement, open rates, click-through rates, revenue, etc
• Support the design of systems and processes to accelerate and optimize cross-functional operations, including data management, list hygiene, campaign creation, testing, and reporting, asset creation, naming conventions, tagging, tracking, reporting, etc
• Code logic in an email template to personalize content for 1:1 experience using a scripting language such as Handlebars, Liquid, AMPScript, etc
• Manage access and governance of Ethos’s lifecycle tools, validate use cases for new users, and ensure the right level of access and training
• Clarify, capture, and optimize requirements to build ad-hoc and automated communications
• Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email and SMS to drive new members through the insurance application process
• Monitoring and maintaining a high IP reputation and deliverability of messages
• Codifying documentation of internal best practices, tooling, and process improvements
• Oversee team QA to ensure all associated creative assets and media are executed and delivered flawlessly, with a focus on emails or SMS messages
• Manage, develop, and lead a small but mighty team, ensuring they can execute the strategy successfully, and have actionable development plans in place.
• Strong communicator, comfortable working with cross-functional teams including technical and non-technical teams
• Highly organized with project management skills, able to simultaneously manage multiple projects, teams, and timelines
• Comfortable working with ambiguity and will dive into problems headfirst and has worked in a startup environment
• Critical thinker with a problem-solving mindset

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.