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Senior Manager, Growth Marketing

Dataminr

Dataminr

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Thursday, May 9, 2024

See yourself at Dataminr

As a Senior Manager of Growth Marketing you'll lead the private sector growth marketing team, driving the strategy to communicate the Dataminr Corporate Security and Cyber Risk value propositions to select audience segments and develop campaigns that support a prospect’s path to purchase. You will make data-driven decisions to optimize activity and support business growth in meaningful, measurable ways.

At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations respond to fast-emerging events as they unfold. We are over 600 talented individuals, spanning seven global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.

We offer a competitive benefits package aimed at keeping you healthy and happy:

  • Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents

  • Generous PTO, flexible sick days and remote working options

  • Paid parental leave and family forming benefits

  • Mental health benefits and support

  • Company equity (RSUs)

At Dataminr, we serve a global community made up of many cultures and strive to reflect the diversity of the world in which we live. We stand for social justice and we lead with empathy. We foster a culture of allyship, standing up for those who face systemic barriers to equality. We actively condemn racism and discrimination in any form.

We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, learning and development funds, and more.

The opportunity

  • Develop relationships with sales, subject matter experts, and sales development leaders to align on marketing strategies and programs

  • Create plans and programs to target and engage high-value Cybersecurity prospect accounts throughout the sales funnel in support of revenue targets

  • Design, build, measure and optimize messages, lead generation tactics, and nurture campaigns across all channels (Digital, Email, Web, Events, Mail/Media)

  • Partner with teams within marketing and external agencies to deliver product collateral and thought leadership assets to support demand campaigns

  • Collaborate with Partner Marketing and Events Marketing to maximize use of those channels

What you bring

At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.

  • 7+ years marketing experience, including experience in a B2B SaaS marketing role as well as a bachelor's degree in marketing or related field

  • Experience developing, executing, measuring and reporting on best-in-class pipeline generation and nurture programs for B2B audiences in a Center of Excellence style organization

  • Experience working with limited target audiences or account based marketing

  • Content strategy experience coupled with strong writing and editing skills

  • Experience managing a team, project managing your own and others campaigns, managing shared services, prioritizing competing projects, and delegating work as well as maintaining consistent pace of marketing activity

  • Experience working with CRM and email tools, such as Salesforce and Hubspot

About Dataminr

Dataminr, the world’s leading real-time information discovery platform, delivers the earliest warnings on high-impact events, emerging risks and other critical business information far in advance of other sources. Recognized as one of the world’s leading AI businesses, Dataminr enables faster response, more effective risk mitigation and stronger crisis management for public and private sector organizations spanning global corporations, first responders, NGOs and newsrooms. Most recently valued at $4.1B, Dataminr serves more than two-thirds of the Fortune 50 and half of the Fortune 100 companies and over 650 newsrooms worldwide.

Colorado, New York, California, Washington only: The salary range for this position is as indicated below. Base salary ranges may vary by geographic location, applicant skills, and prior relevant experience, among other factors. Colorado: $x-y New York/California/Washington: $x-y

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.