Glynn Capital
Glynn Capital

Senior Campaign Ops & Martech Manager



California, USA
Posted on Thursday, September 28, 2023

Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.

Senior Campaign Ops & Martech Manager

Location: Remote, US based, Bay area preferred

We are looking for a Senior Campaign Operations and Martech Manger to own campaign operations and manage the tech stack. This role will ensure flawless execution of marketing campaigns and drive innovation of the Martech stack at scale.

This role will report to the Director, Database Marketing & Technology and partner closely with global campaigns, field and channel marketing, and go-to-market teams. The Ideal applicant is results-driven and analytical, with strong critical thinking, communication, and technical expertise.


  • Own and manage campaign operations; including email and newsletter sends, audience segmentation, landing page creation, webinar ops, program integrations, list uploads and lead flow management
  • Own the Email Marketing channel and manage the email send calendar to optimize the marketing touches
  • Optimize the email channel (promotions, nurtures & newsletters) for engagement with A/B testing, relevant content, and audience touch governance
  • Partner with Integrated Campaigns and Field Marketing team to manage the lead lifecycle; from warming the lead to sales readiness or recycled status
  • Own and execute strategies for Marketing tools to drive new logo growth; including Marketo, Pathfactory, Splash, amongst others
  • Support business stakeholders with marketing tools for webinars, field events, web chat, paid media and content syndication
  • Partner with the analytics team to delivery regular reporting and insights for the email channel and evergreen nurture engagement
  • Manage overseas contractor doing the day-to-day operations
  • Manage Jira tickets and tasks; report out on operational bandwidth and efficiency
  • Execute on strategies to innovate for performance, efficiency and scale. Improve processes, best practices and governance.
  • Develop documentation & training for operational enablement


  • 8+ years marketing operations experience; preferably in enterprise SaaS
  • Must be an expert in Marketo and Salesforce
  • Deep understanding of database objects and data flow
  • Experience reporting on engagement and funnel metrics, and working with data science teams in developing requirements for reporting
  • Experience working with tools such as Goldcast, ON24, Drift, Integrate, Pathfactory, Splash, Unbounce, ZoomInfo, TechTarget
  • Experience managing direct reports or contractors
  • Willing to be hands on in daily operations when needed
  • Must have an excellent customer service mindset and can-do attitude
  • Excellent planning, problem-solving and analytical skills
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Base Pay Range
$120,000$140,000 USD
Why Couchbase?
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
  • Generous Time Off Program - Flexibility to care for you and your family
  • Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
  • Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
  • Career Growth - Be valued, Create value approach
  • Fun Perks - A Monthly Lifestyle Spending Account credit, an ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
  • And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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