Product Marketing Lead
Augment
About Augment Code
Augment Code is the only AI coding assistant built for professional software engineers working in large, production‑grade codebases. Our Context Engine understands your entire repo, enabling developers to stay in flow while writing, reviewing, and understanding code. Backed by top‑tier investors and trusted by engineering teams at leading tech companies, Augment Code is redefining how modern software is built.
About the Role
You'll be the architect of Augment's major market moments. In an industry where launch weeks drive record sign-ups and product launches make or break leaders, you'll own our most critical growth and reputation levers. You're the conductor of a fast-pace and world-class orchestra, coordinating story telling and launch efforts that accelerate Augment's trajectory.
This role puts you at the intersection of cutting-edge AI technology and explosive startup growth, where your ability to move fast and coordinate flawlessly determines how Augment captures market-defining moments.
Your mission
Transform advanced technical and AI capabilitgies into compelling narratives, inspiring demos and brand-defining moments that grab attention, set a new bar for the industry, drive adoption, and shape how developers and engineering leaders see Augment Code and Software development with agents.
Key responsibilities
- Drive product launches end-to-end: positioning, messaging, channel strategy, campaign execution
- Build launch frameworks that are repeatable, scalable, and adaptable
- Lead cross-functional coordination across Product, Eng, Design, DevRel, Sales, and Comms
- Translate technical product updates into developer-first storytelling across formats (web, docs, video, etc.)
- Partner with community leaders, creators, and press to amplify our launches
- Continuously refine positioning by listening to devs, analyzing usage, and watching competitors
Key Competencies
- Strategic storytelling that resonates with both builders and buyers
- Deep empathy for developers and how they evaluate ans use tools and AI
- Project management under tight timelines
- Taste and creativity to make launches stand out
- Clear, punchy copywriting across channels
- Comfort working in ambiguity and iterating quickly
Operational Excellence
You’re the engine behind well-orchestrated, high-velocity and high-impact launches that break silos, keep Augment top of mind as a leader, and drive adoption.
Required Experience
- Proven success leading product launches in fast-moving environments
- Developer tools experience and familiarity with how engineers evaluate and adopt products
- Strong cross-functional leadership, including direct work with Product, Eng, Marketing, and Execs
- Experience crafting product stories across formats and mediums (web, video, social, demos)
- Hands-on experience with AI tools and a grasp of how developers use AI
- Strong understanding of developer ecosystems, including how to activate communities, influencers, and press
Employee Benefits:
- Flexible work hours
- Competitive salary & Equity
- Tools Stipend
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Unlimited Paid Time Off + Holidays. We focus on trust and ownership, not time in the chair
- Numerous company social events
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.