B2C Content Writer
Apartment List
Marketing & Communications
United States · Remote
USD 65-65 / hour
Posted on Nov 25, 2025
B2C Content Writer
Remote within the US
Marketing
Remote
Contract
At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming, and expensive decisions any of us make — and getting it right matters. We’ve helped over 1 million people find a home they love, and we’re just getting started.
As a B2C Content Writer at Apartment List, you’ll play a key role on our marketing team by developing content that connects with renters at every stage of their journey — from dreaming about their next move to finding (and loving) their new home. Reporting to the Director of Marketing, you’ll own our renter-focused blog and create compelling content across key brand and product touchpoints that strengthen trust, engagement, and brand awareness.
Why this role matters
Renting is stressful — and most renters don’t know where to turn for clear, useful, and human advice. That’s where Apartment List comes in.
We’re building a destination for renters that’s not just searchable, but truly helpful. As our dedicated B2C content writer, you’ll help Apartment List become the go-to brand for renters by creating content that educates, empowers, and inspires confidence in the moving process. You’ll bring our renter voice to life across every piece of content — helping us stand out from competitors and build deeper, lasting relationships with our audience.
This is a part-time contracted role for 20-30 hours per week. The pay rate for this position is $65/hour. This is a remote position for up to 6 months.
Please include a portfolio of your content work. Applications that do not include a portfolio will not be considered.
What you’ll do
- Own the Apartment List blog content strategy — from planning to publishing — targeting awareness and consideration stages of the renter journey.
- Write high-quality blog articles, guides, and resources that inform, engage, and build trust with renters.
- Partner with our product marketing, organic social, and growth teams to create content that drives brand awareness, traffic, and engagement.
- Maintain a strong understanding of SEO and AEO best practices, applying them to maximize visibility and authority.
- Conduct ongoing research into renter needs, market trends, and competitive content gaps to inform your editorial approach.
- Collaborate with design to bring content to life visually — from graphics and layouts to interactive formats.
- Track and analyze content performance, using insights to refine strategy and continually improve impact.
- Contribute new ideas for innovative renter content, from series and seasonal campaigns to interactive tools.
- Maintain and evolve Apartment List’s brand voice across all renter-facing touchpoints to ensure consistency and connection.
What you’ll bring
- 3+ years of experience as a B2C content writer or content marketer, ideally with a focus on lifestyle, housing, or consumer tech.
- Strong research skills and the ability to quickly become a subject matter expert on new topics.
- Excellent writing, editing, and storytelling skills — clear, conversational, and grounded in empathy.
- Working knowledge of SEO and AEO, and how to write for both people and algorithms.
- Familiarity with CMS platforms and project management tools.
- Comfort using AI tools to streamline and enhance the writing process (not replace it).
- Strong attention to detail, organization, and follow-through.
- Passion for making renting easier, more transparent, and more human.
At Apartment List, we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
Req ID: R453